Many foreign nationals have been able to successfully establish a new life in America by obtaining an E2 visa. The E2 is an investor visa that is granted to entrepreneurs who want to start a business in the United States. Applicants must invest a substantial amount (typically more than $100,000 USD), own at least 50% of the business, actively participate in its operation, and be involved in a real business, as opposed to something sketchy like a multi-level marketing scheme. One of the most important ways applicants show that their business is legitimate is with their E2 business plan.
A solid, comprehensive E2 visa business plan gives USCIS officers a clear blueprint of what your business will be about and how it will contribute to the U.S. economy. Consular officers thoroughly review the business plan to ensure that your business is credible, and that you have a realistic path to profitability. Remember, the primary goal of the E2 visa program is to build successful businesses in the U.S. that create American jobs. Your business plan will help show the officer that your application is worthy of approval.
What to Include in Your E2 Visa Business Plan
Each industry and each business within each industry is unique. As such, what is included in your E2 visa business plan will vary depending on the specifics of your business. That said, here are some elements that should generally be included in the business plan you are going to show the USCIS officer:
Executive Summary: This section should provide a clear and concise summary of your business. It is the first section that the USCIS officer reads, so be sure it sets a strong impression on the reader. The executive summary should be about a page long and provide an overview of the business plan; including the nature of the business, target market, growth strategy, advertising and marketing strategy, and number of projected employees.
Business Description: This is an overview of your business explaining who you are, how you plan to operate, and your business goals. In this section, include the legal structure of your business (e.g., partnership, corporation, LLC, etc.), the products/services you plan to provide, your short-term and long-term business goals, and how you plan to become profitable.
Industry/Market Analysis: This section should describe in detail the industry you are in, your products and services, suppliers and your target market. Include historic, current, and projected future data for the industry, as well as the demographics of your targeted customer segments. In this section, it is a good idea to focus on the unique needs of your target market and how your products/services will benefit your customers.
Marketing Plan: Describe in detail your advertising and marketing methods and how you plan to promote your products/services to your target market. Explain the projected promotional costs in relation to the prices of your products/services, as well as what your average customer acquisition costs will be.
Organization and Management Team: List the organizational structure of your company, including the key personnel and what areas they will be in charge of. List the credentials of each team member, what they bring to the table, and how their background and experience will contribute to the success of the business. Also list any advisors such as accountants, attorneys, and consultants that are part of your team.
Financial Projections: This section should be created with the assistance of an accountant/CPA after you have already done an industry/market analysis and established short-term and long-term business goals. Since E2 visas are typically approved in five-year intervals, your financial projections should show how your business will reach profitability well before the expiration of the initial five-year approval period.
E2 Visa Business Plan Assistance
For many foreign nationals, preparing an E2 visa business plan is a daunting task. It can be a major challenge to put together the necessary information and present it in a way that will be clear and make sense to the USCIS officer. This is one of the reasons a growing number of foreign nationals prefer E2 visa franchises. There are hundreds of established franchise brands in the U.S. that welcome the opportunity to partner with entrepreneurs from other countries. They serve a wide range of industries; including fast food, automotive, senior care, cleaning, children’s care, health and fitness, and countless others.
Franchisors work closely with E2 visa applicants to provide the training and support necessary for them to start a successful business in the U.S. One major part of that support is the creation of a comprehensive E2 visa business plan. Working hand in hand with a known franchise brand, foreign nationals have a far greater chance of being approved for their E2 visa, so they can start their new life in America.
At National Franchise Business Solutions, we have access to over 600 franchise brands across a wide range of industries, and through a proven multi-step process, we work closely with aspiring entrepreneurs from throughout the world to match them with the franchise business that best suits their passion, skills, and budget. There are never any consultation fees for our services, and the franchise fee you pay is exactly the same whether you work with us or directly with the franchisor.
If you are interested in learning more about which franchise brands are E2-friendly and will help you with important parts of your application such as the E2 visa business plan, we invite you to contact us using the form below.